Design is how it works,
not how it looks.
Eight+ years across UX strategy, research, and design systems - from early-stage startups building products from zero, to enterprise teams like Boeing.
Flexible Budget
Rebuilding a B2B recruitment platform's pricing logic - from rigid fixed packages to a flexible budget system, across sales offers, product creation, and two new AI-driven concepts.
Atlas ATS
Designing an AI-native applicant tracking system where agents take over recruiters' repetitive work - from product strategy to agent concept.
Nexbuild
Redesigning an internal project management platform for Norway's construction industry - turning fragmented workflows into a cohesive, intuitive system.
I design things.
Eventually,
I write about them.
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I design things. Best when it's not just me in the room.
8+ years across UX strategy, research, and design systems - from early-stage startups building products from zero, to enterprise teams at Boeing and Dynatrace. Recently: designing a next-generation ATS from scratch and connecting pricing & monetization UX across four product teams.
What teams remember me for is the energy. I do my best work with other designers - sharing ideas, building on each other's thinking, and having a good time doing it. That's not a nice extra. It's how good products get made.
Based in Barcelona and genuinely happy to get back to office. Open for remote as well.
"Her confident knowledge of visual and UX design was always outstanding and a true inspiration. She had also proven that she could guide and lead larger groups in challenging workshops with more than 30 participants. Design thinking at its best."
"Paulina's initiative exceeded her role and my expectations. She introduced new approaches for requirements and feature management, worked actively with customers and users, and delivered very good outcomes."